005: Lacy Boggs on Pivoting Before it Became Cool

What does it take to have a blog that actually makes an impact for your business? It all starts with strategy.

Lacy Boggs is a content marketing strategist, author of the bestselling book, "Make a Killing With Content," and director of The Content Direction Agency. She teaches small businesses and solopreneurs to drive their own content marketing with strategies and frameworks that make content easier and more effective to produce and close the gap between content and sales.

Check out her free resource library at lacyboggs.com/library